CRM Manager (m/f/d)

at our site in Merkur-Allee 1-15, 32339 Espelkamp, Deutschland

With Professional Experience | Permanent Employment

We are looking for an experienced CRM Manager (m/f/d) to take our customer engagement and loyalty to the next level. In this key role, you will design and manage innovative CRM campaigns for our players, focusing on personalized communication, long-term relationships, and maximizing customer lifetime value.

Responsibilities:

  • Develop and implement targeted CRM campaigns across multiple channels (email, SMS, push notifications, onsite).
  • Manage automated customer journeys to ensure timely and relevant communication.
  • Analyze data and monitor key KPIs (e.g. retention, churn, conversion) to continuously optimize campaigns.
  • Collaborate closely with Data, Marketing, Product, and Support teams to deliver a seamless customer experience.
  • Monitor market trends and competitors to drive innovative and competitive CRM strategies.

Qualifications:

  • Several years of professional experience in CRM, ideally within the iGaming / online sports betting industry
  • Strong hands-on knowledge of CRM platforms, segmentation methodologies, and marketing automation
  • Solid analytical skills, with experience in A/B testing and campaign performance measurement
  • Fluent in German and English; additional languages are a plus
  • Creative, structured, and proactive team player with excellent communication skills

What we offer:

  • General conditions: Flexible working time models, hybrid work model, competitive salary 
  • Advanced training & career: High degree of personal responsibility, diverse development opportunities throughout the entire group of companies 
  • Team & Community: Open door attitude, friendly corporate culture, staff events, departmental events 
  • Exclusive offers: Local offers and a great office location

-> Click here for our benefits

Interest?

Then we look forward to receiving your application! Please also indicate your possible starting date and your salary expectations.

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Company

Merkur Sportwetten GmbH

Bet and win! We place and promote all kinds of sports bets. We also operate betting offices as well as betting and internet terminals. We are the team for you! We are constantly growing and moving into new dynamic environments. We think and communicate openly. We are everything but ordinary – and have been for the last 60 years!

Our company group offers entertainment, innovation and international and cutting-edge technology to millions of people worldwide. We have 15.000 people working under our Merkur sun committed to our company’s ideals. Come join us.

Contact

Philipp Krebs